What is social media marketing?

Social media marketing is the process of promoting a brand or service through social media networks. To raise awareness, increase traffic, and accomplish particular business objectives, such as boosting sales or cultivating a devoted clientele, it entails producing and sharing content, executing sponsored ads, and interacting with your audience. In order to establish strategic and meaningful connections with target audiences, it makes use of platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.

Research

Recently there has been technological advances to offer more accessibility for Private Therapy. The Pew Foundation (Fox, 2011) has found that 80% of Americans have looked online for health information, whereas 34% of Internet users and 25% of adults have read someone else’s commentry or experience about health or medical issues online which has been seen as a positive for private therapist to offer their services.

Benefits of using a social media presence

  1. Wider reach: allowing communities to connect and reaching millions of users

  2. Cost- Effective: Maximise investment in using social marketing

  3. Increased brand awareness: amplifying your visibility and attracting a larger audience

  4. By using social media marketing our analytics help measure the effectiveness of different strategies